Recommended age group: 7–11 (KS2)
Time required: two (or three) 45–60 min sessions
Equipment: Plan Your Advertising Campaign activity sheet, Tennis Advertising example images presentation, computer design or film facilities per group, tennis rackets, tennis balls (optional).
Transcript of video
In this activity, students will create an advertising campaign to encourage people to play or watch Olympic and Paralympic tennis.
Pupils will be able to:
- plan their writing by identifying the audience for and purpose
- develop initial ideas, drawing on reading and research where necessary
- use organisational and formatting devices to structure the text and guide the reader (for example, headings, bullet points, underlining)
- use technology safely, respectfully and responsibly.
PART ONE: RESEARCH
- Introduce tennis (including wheelchair tennis) to your students. You can use the video above, the Tennis Advertising example images presentation and/or get active and have a go yourselves.
- Introduce the lesson activity and objective. Using the Plan your Advertising Campaign activity sheet, ask students to start developing one or more of:
- a short video to form a 30-second ‘TV advert’
- a storyboard for a video advert
- a poster campaign
- a text-based leaflet, magazine or newspaper feature.
- Top tip for film or storyboard: encourage students to think about the structure of their film, for example, a 30-second film could include four clips of five seconds and one of 10 seconds.
- Ask the groups can carry out independent research into tennis (activity sheet part 8) and map out a rough plan of their advert.
PART TWO: CREATING AN ADVERTISING CAMPAIGN
- Encourage children to use their worksheet ideas and to keep messages simple and punchy. The campaigns should be informative, fun and exciting.
Top tip: Remember students can make use of the Tennis Advertising example images presentation and/or clips from Get Set to Ace it films to create their campaigns.
- Once finished, groups can present their ideas to the class for discussion and constructive feedback. The final videos can also be shared with the class or presented by students in a special assembly.
MAKE IT ACTIVE
- Play tennis in PE to help students capture what is exciting about the game.
- Students can take photos of each other playing tennis for leaflets or posters, attempting to reflect the speed and thrill of the game.
- Remember to encourage pupils to log their activity to your Travel to Tokyo class team for the chance to win exclusive prizes! Find out more about Get Set's Travel to Tokyo challenge here: getset.co.uk/teachers
- Let children research where they can play tennis locally then list the venues on a special mini-poster. If there are any events taking place at the venue, ask children to help promote them or find out if there are any summer or after-school clubs.