Recommended age group: 7–11
Time required: two (or three) 45–60 min sessions
Equipment: Plan your advertising campaign activity sheet, computer design or film facilities per group. Tennis rackets and balls (optional).
Part one: research
- Introduce tennis (including wheelchair tennis) to your students. You can use the video above, or get active and have a go yourselves.
- Introduce the tennis advertising campaign activity and objective. Using the planning worksheet, students can start developing one or more of:
• a short video to form a 30-second ‘TV advert’
• a storyboard for a video advert
• a poster campaign
• a text-based leaflet, magazine or newspaper feature.
Top tip: Encourage students to think about the structure of their film, for example a 30 second film could include four clips of five seconds and one of 10 seconds.
- Ask the groups can carry out independent research into tennis (activity sheet part 8) and map out a rough plan of their advert.
Part two: creating an advertising campaign
- Encourage children to use their worksheet ideas and to keep messages simple and punchy. The campaigns should be informative, fun and exciting.
Top tip: Remember students can make use of the Tennis advertising example images presentations and clips from Tennis Foundation films to create their campaigns.
- Once finished, groups can present their ideas to the class for discussion and constructive feedback. The final videos can also be shared with the class or presented by students in a special assembly.
MAKE IT ACTIVE
- Play tennis in PE to help students capture what is exciting about the game.
- Students can take photos of each other playing tennis for leaflets or posters, attempting to reflect the speed and thrill of the game.
- Let children research where they can play tennis locally then list the venues on a special mini-poster. If there are any events taking place at the venue, ask children to help promote them or find out if there are any summer or after-school clubs.